Donations need to be asked in the right way, to get the response you need. Living in a competitive world like ours, every detail needs to be kept in mind while requesting for a donation.
Asking for donations is mostly done for a noble cause. Hence, it needs to be done the right way and the person from whom you are seeking it, needs to be aware of your purpose.
Steps to Collect Legitimate Donations
People who donate get a tax deduction for their contributions. You need to be a registered non-profit entity for deductions. More so, it will make easier for people to trust your motives, if you are a registered organization.
Create a clear, concise and strong mission statement that is impressive. It plays a vital role when requesting donation from businesses. Add it in the donation request letter. Check the Internet for more help.
Send out mailers about your organization and its intentions. Let everyone know the reason why you want funds.
If it is an event, let the people know its purpose and how they can help achieve it. If you are building a nursing home, let people know about it. Complete information is the only way in which you will have everybody's faith. It is only when you have their faith, will they be willing to contribute.
Keep a small awareness program. Call all interested parties for it wherein you make a presentation about the project. Let them know the required budget. Tell them your goal, the targets and the required man-power.
Make arrangements such as desk or a corner at the event so that people can make donations right away. You can also ask for a contribution over the phone and invite interested parties to the event.
Via SMS or email or mailers, keep the people informed about the progress in the project. Many people prefer to contribute only after they see the project starting off and see it being carried through.
Keep the people informed with the help of a local newspaper or mailers. Keep them involved by welcoming suggestions and inputs at all times.
If a person donates, send him a thank you letter. Keep him in loop, it keeps his faith in the organization alive. More so, if donors have contributed financially, they need to be informed about the use of their contribution.