Account manager, is the key person in looking after this department. An account manager acts as an interface between the clients and the company. An account management function is usually required by all companies, be it consultancy firms, advertising, public relations, service providers or manufacturers.
What is Account Management
Account management function works closely to gauge the needs of the clients and satisfy them by developing services or products. It deals with the complexity of managing clients and improving services to keep up to their exceptions, and hence, increases business and goodwill.
The main aim of this department is to maximize the value of services and products offered, along with maintaining client favorable relationships. The account management function is not as easy as the job profile sounds. A series of things go into making a "successful account manager".
Account Management Skills
He has to interact with the clients as well as the internal staff, conduct meetings, intimate the required needs of the client to the concerned department, and so on. Having good communication skills smoothens the entire process.